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Who says print magazines are dead? Uniqlo, the casual apparel brand
under Japanese group Fast Retailing, is the latest in a series of brands
launching magazines to connect with their customers.
The first edition of LifeWear, a biannual publication to be
distributed for free in Uniqlo stores worldwide, debuts today in Japan with
120 pages of in-depth stories about the label’s offerings, as well as a
Tokyo city guide, a celebration of the 25th anniversary of fleece and an
interview with tennis player Roger Federer, . The
content is overseen by Takahiro Kinoshita, former editor-in-chief of
Popeye.
A million copies of LifeWear’s first edition have been printed,
half of them in English and half of them in Japanese. Fast Retailing hasn’t
disclosed when it intends to launch the magazine in other countries, but
the English version is available for download on Uniqlo’s website for
now.