Atletico Madrid welcomed their big money signing in a very unique way. What other clubs also made some different but memorable announcements?
Atletico Madrid chose to announce the signing of Benfica starlet Joao Felix on Wednesday in a very particular way.
The Spanish side picked up the Benfica star in a club record €126 million (£113m/$142m) deal, making him the third most expensive signing in football history.
As such, they seemed to feel the need to do more than posting a message on Twitter with the player’s photo, and the Madrid club went much further, releasing one of the most curious announcements of signings in recent memory.
Under the slogan #PureTalent, Atletico took the former Benfica forward to the National Museum of the Prado, located in Madrid, and recorded a video in which the footballer and art are both central figures.
With that in mind, here are some other transfer announcement which were made public in memorable and striking ways…
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