US designer Rachel Antonoff did not just design clothes for her new
collection for Swedish label & Other Stories, which will be available in
stores and online from tomorrow, but also made a short fashion film
together with friend and hollywood actor Lena Dunham so that the collection
can be properly in the spotlight.
“The story for the film was all Lena. She came up with the idea, and we
all loved it immediately”, said Antonoff when talking to Style.com. “I love
the idea of a driven, smart girl running for an unknown office, and I
created a collection around the different aspects of her day to day life on
the trail”, she explained further on the & Other Stories website.
The short film titled “Vote Audrey” shows eponymous heroine Audrey (Zoe
Kazan) while going door-to-door on her campaign trail. Despite less than
lukewarm welcomes, Audrey dreams big and sees herself as the next (and
first female) president of the United States. However, the actual stars of
the movie are the playful business outfits and slogan t-shirts that are
featured.
“’Vote Audrey’ is a true embodiment of this collection through and
through. With the film, Lena really brought our campaign inspiration to
life,“ said Antonoff about the film. The new collection, which she
describes as “pretty, playful and cool“, consists of dainty dresses and
retro-inspired suits in pastel colors. The designer is used to elaborate
installations for her collections, having previously used a high school
ball, crime story and doll house as settings.
Through its ‘co lab collections’, & Other Stories has been experimenting
with designer collections since its launch in 2013, for example with
California-based shoe label Vans and Moscow-based designer Vika Gazinskaya;
for parent company H&M, ad-effective collaborations with famous designers
have been paying off for years.
Photos: & Other Stories
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