It is quite a sight to behold when the organisation of a fashion trade show is forced to remind visitors and participants that the event has come to an end and must ask them to leave. Participants are usually more than eager to pack up their belongings before the three days have drawn to a close. However, in Barcelona , the trade show did what it should do: bring people together to establish lasting contacts.
The second edition was organised meticulously. 48.800 visitors arrived to view the 780 participating labels and the majority left feeling satisfied. More than 65 percent of the visitors came from outside Spain , indicating the international character of the trade show.
The shift in dates that was announced in October apparently had no negative impact on the event. This time Bread & Butter attracted almost 4000 more visitors than it did during the summer edition. How Bread & Butter Berlin will fare next week is still to be seen; the international public, in particular, obviously prefers Barcelona . One event in a pleasant location should, in fact, be enough for Europe . With current flight prices, it is easier to fly from Munich to Barcelona than to Berlin .
The organisation plans to continue improving the event. Next summer will see the addition of a Kids segment and there are plans for more catwalk shows. In short, it promises to be interesting and will probably worth your while to visit Barcelona from 5 to 7 July.
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