Saudi Arabia’s ambitious reform drive takes another step forward this week, with the launch of a new public TV channel that seeks to lure young viewers and project a modern image beyond the kingdom’s borders.
Branded “SBC”, the channel will broadcast exclusive content including films, talk shows and cooking programmes.
The move follows the launch earlier this month of a $35-billion drive to turn Saudi Arabia into a culture and entertainment hub by 2020.
“This is a general channel that’s seeking to attract the new generation of Saudis,” said the station’s director Dawood Shirian, a frank-talking TV personality who previously hosted a talk show tapping into the public’s gripes.Click Here: Putters